Saladworks offers improved nutrition campaign 2010-02-06
Posted Date February 2010
Saladworks, headquartered just outside Philadelphia in Conshohocken, launched a new “True Nutrition” campaign on February 1.
The campaign involves converting the healthy chain restaurant’s menu for all of its stores, and is expected to be completed by April 2010. Saladworks is also unveiling a line of signature salads, all with less than 500 calories. These include Nuevo Nicoise with pasta, tuna, egg, olive, tomato and string beans (232 calories without dressing), and Autumn Harvest with turkey, craisins, corn, carrots, sunflower seeds and apple chips (311 calories without dressing).
The new menu will highlight “powerhouse food” salad ingredients. Powerhouse foods offer extra nutritional benefits. According to its press release, Saladworks recognizes that all calories are not created equal, and the new menu will reflect this with 50 fresh salad ingredients for consumers to choose from. New featured ingredients will include chickpeas, edamame, and sunflower seeds – all excellent sources of protein and fiber.
Another new addition to the True Nutrition menu is the company’s line of “House Healthy Dressings.” These are made with yogurt instead of mayonnaise, a move the company says will provide an added source of calcium and protein.
Saladworks was founded in 1986 by John Scardapane, the company’s CEO. The first location was the Cherry Hill Mall and Scardapane began franchising the company in 2001. Last month the company announced a new deal with a developer to open nine new locations in California in the San Diego and Palm Springs areas. Currently, Saladworks has 103 locations in nine states and was voted the nation's number one salad franchise by Entrepreneur Magazine in 2009.
Saladworks does a good job educating consumers and helping them make healthy decisions when choosing a salad or creating their own. In addition to its new signature salads under 500 calories, the company offers a great on-line tool to estimate the caloric, fat, protein, sodium and carbohydrate content of salad ingredients and dressings.
In addition to salads (always the best choice to get your greens), Saladworks offers sandwiches, wraps, Panini and soups. They also offer on-line ordering and delivery service.
Visit here to find one of the many Saladworks locations in the Philadelphia.