Saladworks to Update Menu Boards with Calorie Information 2010-02-01
Posted Date February 2010
By: Foodservice Equipment & Supplies
Conshohocken, Penn.-based Saladworks, a salad concept with 100 franchised locations throughout 11 states, announced the launch of its True Nutrition campaign, which includes updating the stores’ menu boards to provide calorie and nutritional information.
Several cities and states, including New York City, Philadelphia and Massachusetts, and California, among others, have introduced legislation requiring restaurants to visibly post calorie and nutritional information alongside menu items. And both branches of the U.S. Congress continue to debate whether to enact nationwide menu-labeling requirements.
Saladworks plans to complete the campaign, which launched this month, by April. Part of the campaign will also include signage showing that its signature salads are all less than 500 calories.
The True Nutrition campaign will involve highlighting what the chain calls “Powerhouse Food Salad ingredients,” a lineup of 50 healthy, nutritionally dense fixings such as chick peas, edamame and sunflower seeds. Colorful new signage will show lists of these foods as well as their calorie, protein, fat and other nutritional information.
In addition, Saladworks plans to add a line of healthier, house-made dressings, such as creamy ones made with protein-packed, low-fat yogurt instead of high-fat mayonnaise.